You have a great website up on the internet that is doing just ok but you would really like to drive more traffic to your wedding photography business. A website that remains static on Google and doesn’t provide new content regularly will not perform as well as a blog. Maintaining a blog with updated content related to wedding photography for this example is a fantastic marketing tool.
You may ask does a business require a Blog? Answering this is quite easy as posting great content on your niche would bring you credibility without saying. Providing valuable information on Wedding Photography tips relates to your experiences in the field would benefit your business greatly from added exposure but your pages on your blog will be indexed separately. Hence, you will have more posts related to your business scattered all over on the internet search engines specifically Google.
A primary function of building a great blog is to drive traffic and building a list of followers that will subscribe and follow your posts. This can then transform your business with free viral marketing. It has been proven to be very effective for marketing many products online and can work well in Wedding Photography.
In a blog, the postings can be informal and very relaxed. The purpose is to build and establish you as an expert in your field between your readers and the writer. You cant beat building Trust in business. You will find people who they trust will also recommend you as a person. Great marketing Tool!.
You can set up your blog and offer Free subscriptions through great sources such as bloglet. Using these facilities, readers will have your postings delivered to their email address once a post has been updated on your blog. Keep your content original and relevant your readers will stay with you.
Having a blog comments section will allow feedback and an insight on how you are performing as a blogger. Keep an eye out for automated spamming robots which are a nuisance to say the least. You can install WP-Anti Spam plugins which will eliminate this.
If you are wanting to drive traffic to your blog, take care in writing the title of your blog carefully. The keywords must be in the title that you are aiming for.
Google and all the major players love blogging so don’t be afraid of getting out there and pushing your knowledge on cyber space. Having fun along the way will make the experience even more greater.